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Today’s must-reads

X app display in app store on mobile phone screen
Social Media
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahead
X is the first online platform to be called out for potential violations of the EU’s Digital Services Act.
Kendra Barnett
Associate Editor, The Drum
Borussia Dortmund v Real Madrid
Sports & Fitness
Experience is everything: inside Mastercard’s sports sponsorship strategy
BHF OOH
Euro 2024
All the best (and latest) Euro 2024 ads
Mcdonald's
McDonald's
McDonald’s serves up retro birthday party ad to celebrate 50 years in UK
Image from Channel 4 Paralympics ad
Channel 4
Ad of the Day: ‘Considering What?’ asks Channel 4’s new Paralympic Games spot
oil refinery
sustainability
Activist group calls out B Corp agencies MSQ, Havas’ Tinkle & others for work with Big Oil
Star

Focus

幸运168直播网：幸运飞行艇开奖官网预测最新 show all

From world-famous athletes to the biggest brands in the space, our Sports & Fitness focus tackles the marketing tactics that’ll keep you top of your game.

Borussia Dortmund v Real Madrid
幸运168直播网：幸运飞行艇开奖官网预测最新

幸运168直播网、幸运飞行艇开奖官网预测最新 Experience is everything: inside Mastercard’s sports sponsorship strategy
BHF OOH
Euro 2024

All the best (and latest) Euro 2024 ads
Nascar fans
Nascar

Nascar CMO on why the league is racing to win over younger, more diverse fans
Paddy P
Opinion

I flew on Paddy Power’s private jet to the Euros. Here’s what little I remember

Most popular right now

A glass flask containing a green liquid surrounded by a white vapour
The Drum Network
How to make the perfect AI prompt: Add plenty of data
Paramount building facade
Paramount
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros say
George Clooney sits on a sofa holding a cup of black coffee
The Drum Network
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
Athletes hugging
Ads of the Week
Best Ads of the Week: St-Germain’s summer spritz & Coca-Cola’s Olympic unity unleashed

From our columnists

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Time will tell whether Tesla will continue defying gravity or whether it’s a brand that’s jumped the shark and is coming crashing to earth. But I know, it used to be better at listening to customers.
Dan Gregson
By about 5am on Friday, we knew that Keir would be the new PM, so we went into activation mode and at 9am, our reactive ad van was out touring Westminster.
Richard Denney
I have lost count of the amount of times I’ve sat in a room full of male sports marketers discussing how this is the year they’re going to ‘win with women’. Why don’t you just ask one?
Livvy Moore

Latest creative work

show all
Image of RSPB frog
RSPB ‘We Campaign Because They Can’t’ by Good Agency
wisp OOH wild posting
Wisp ‘We Heart Healthy Vaginas’
samsung campaign
Samsung Global ‘The Next Big Thing is You’ by BBH USA
Image of England poster
Migration Museum ‘Football Moves People’ by Wonderhood Studios

Subscriber-only

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The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
politics
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
Texting
AI
As AI disrupts search, some publishers build one-on-one reader relationships via text
Nascar fans
Nascar
Nascar CMO on why the league is racing to win over younger, more diverse fans
Sabrina Carpenter at Vogue World Paris
vogue
Inside the celebrity and brand partnerships that shaped Vogue World Paris
Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea
Uncover creative stimulation with SooHee Yang, CCO at Publicis Korea
Lynn Lester interviews SooHee Yang, chief creative officer at Publicis Groupe Korea, on creative stimulation with technology. SooHee shares her approach to integrating AI, balancing team diversity, and the work she's most proud of in her career.
Featured video

Partner content

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Two women point to an OOH ad at Cannes Lions Festival of Creativity
Open Mic
How OOH swept Cannes Lions & set a new creative bar: Insights from an outdoor jury member
The Drum sits down with leaders from Onyx by Outbrain and Adelaide
Promoted
Read all about it: how advertisers can seize attention on the open internet
Group of speakers at Triplelift's Cannes panel
Promoted
Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse media marketing
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising
Promoted
The Drum Show: how AI, retail media and CTV are reshaping the ad landscape

Marketing

show all
Borussia Dortmund v Real Madrid
Sports & Fitness
Experience is everything: inside Mastercard’s sports sponsorship strategy
Beatrice Cornacchia, one of the masterminds behind Mastercard’s sports sponsorship strategy, explains what the brand looks for in a winning partnership.
The Drum Team
Editorial, The Drum
Two women point to an OOH ad at Cannes Lions Festival of Creativity
Open Mic
How OOH swept Cannes Lions & set a new creative bar: Insights from an outdoor jury member
The Drum sits down with leaders from Onyx by Outbrain and Adelaide
Promoted
Read all about it: how advertisers can seize attention on the open internet
audi cars
audi
Audi rolls out limited-edition pink luxury cars in celebration of Inter Miami partnership
Diamonds
Opinion
Diamonds are forever. But will shoppers favor lab-grown brands?
Nascar fans
Nascar
Nascar CMO on why the league is racing to win over younger, more diverse fans

Agencies

show all
‘Time’ is portrayed as a spectator holding a ticking stopwatch up to sprinter Emmanuel Oyinbo-Coker
Olympics
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Lynsey Atkin of Channel 4’s in-house agency shares insight into cutting ties with ‘Superhumans’ and taking a fresh approach so as not to “‘other’ Paralympians and people with disabilities.”
Tom Banks
Creative editor, The Drum
The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
politics
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
Image of fishing lure
Ad of the Day
Ad of the Day: ‘Don’t drink and fish’ Carlsberg urges consumers
Image of Spotify campaign
Spotify
Ad of the Day: Spotify campaign declares ‘music is the best disease’
Nils Leonard
General Election
Nils Leonard: ‘Niko Omilana more useful for British politics than any politician’
Political leaders
General Election
Which party has run best campaign in UK’s first ‘TikTok election’?

Creativity

show all
‘Time’ is portrayed as a spectator holding a ticking stopwatch up to sprinter Emmanuel Oyinbo-Coker
Olympics
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Lynsey Atkin of Channel 4’s in-house agency shares insight into cutting ties with ‘Superhumans’ and taking a fresh approach so as not to “‘other’ Paralympians and people with disabilities.”
Tom Banks
Creative editor, The Drum
Mcdonald's
McDonald's
McDonald’s serves up retro birthday party ad to celebrate 50 years in UK
BHF OOH
Euro 2024
All the best (and latest) Euro 2024 ads
Image from Channel 4 Paralympics ad
Channel 4
Ad of the Day: ‘Considering What?’ asks Channel 4’s new Paralympic Games spot
oatly van
sustainability
Oatly crashes Dairy Foods Association’s lobbying event to expose Big Milk’s climate impact
Image of RSPB frog
animation
Ad of the Day: RSPB films warn viewers ‘We campaign because they can’t’

Media

show all
X app display in app store on mobile phone screen
Social Media
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahead
Paramount building facade
Paramount
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros say
Hockey players
CNBC
CNBC launches sports business vertical ahead of 2024 Paris Olympics
A group of people celebrating at a gig
Opinion
Elections are divisive. Brands should instead plan for unifying moments
Amil Khan
Politics for Drummies
Online misinformation expert Amil Khan voices media concerns on Politics for Drummies
TikTok Shop seller portal interface on screen
Social Media
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Two people hiking across a mountain
Promoted
Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Elon Musk and Mark Read
Cannes Lions
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them back

幸运168直播网：幸运飞行艇开奖官网预测最新-幸运飞行艇直播在线观看-幸运飞行艇官网app

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Creativity for Drummies

Co-founders discuss exciting growth of their agency Joe Public

11 mins

Creativity for Drummies

Crafting data-centric ideas with Craig Elimeliah, CCO at Code and Theory

12 mins

Creativity for Drummies

Crafting cross-media ideas with Steve Coll, Group CCO, M+C Saatchi

6 mins

Creativity for Drummies

Joao Flores at Media.Monks speaks humour, sex education and using AI at scale

9 mins
Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Example of the award-winning work
The Drum Awards for Marketing EMEA

How a rebrand from Edinburgh’s ‘other’ university got students saying ‘Must Be Nap...
Example of winning work
The Drum Awards for Marketing EMEA

How Vanish represented autistic experiences with heart-warming, stain-removing spot
Example of the award-winning work
The Drum Awards for Marketing EMEA

Norwich City x World Mental Health Day. Inside a campaign proving sport can do more
Example of the award-winning work
The Drum Awards for Marketing EMEA

Why chicken shops were vital to Oreo’s UK cultural strategy

Tech

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China
Google
Weekly AI Recap: China leads world in generative AI use, Microsoft leaves OpenAI board
Group of speakers at Triplelift's Cannes panel
Promoted
Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse media marketing
Texting
AI
As AI disrupts search, some publishers build one-on-one reader relationships via text
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising
Promoted
The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
samsung store exterior
Samsung
Samsung labor strikes unlikely to dent finances ‘in an age of apathy,’ experts say
How Cadbury, Odeon & Vodafone are putting AI to work
Promoted
How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Hands against glass, abstract, fearful
Opinion
Take a step back creatives. No more fear-mongering over AI
A full stadium at Wimbledon
wimbledon
IBM elevates Wimbledon experience with cutting-edge AI and data insights

Open Mic

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This promoted content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

JCDecaux
Solving the knowledge gap in programmatic DOOH
LoopMe
The ad break is back, and even Elon Musk is tuning in
accessiBe
Small to medium sized businesses expect accessible websites, survey reveals
Depositphotos
Summer color trends 2024 and how to match them with your brand campaigns
IPG Mediabrands
The 3 step ecommerce development playbook for brands
Broadsign
3 ways to maximize back to school advertising this summer with OOH
Awin
Myth-busting the affiliate marketing channel
Tagger by Sprout Social
AI is (obviously) making an impact in marketing—here’s how to make it last

The Drum Network

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The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

A cityscape of billboards showing different adverts above the heads of a crowd of shoppers
The Drum Network
Meet your customers where they’re at with the latest in geolocation and OOH
Companies are reevaluating how they target customers. Jennie Roper of GroupM says geolocation means OOH advertising can reach customers like never before.
Jennie Roper
Head of intelligence, GroupM
George Clooney sits on a sofa holding a cup of black coffee
The Drum Network
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
A casette tape is illuminated against a black background
The Drum Network
Music in advertising isn’t dead – the right song still makes all the difference
A bottle of Hellmann's mayonnaise
The Drum Network
After high-profile snafus, do brands need to rethink relationships with athletes?
Fans at a football stadium
The Drum Network
There’s a fortune to be made by European football clubs in the US – who’ll win it?
A glass flask containing a green liquid surrounded by a white vapour
The Drum Network
How to make the perfect AI prompt: Add plenty of data
Runners on a track, in an arrow formation
The Drum Network
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
Numerous colorful padlocks attached to a surface
The Drum Network
Seeing is believing – and Cannes Lions showed experiential builds trust
A woman playing football
The Drum Network
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)

The Responsible Marketing Hub

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Content created in partnership with Google

How Cadbury, Odeon & Vodafone are putting AI to work
Promoted
How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment
Promoted
11 things we heard at Google’s Measurement & Effectiveness Summit
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.
Promoted
The marketer’s moment: an essential guide to advertising measurement in 2024
The Drum Predictions 2024 panel: An inflection point for marketing
Promoted
Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’