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Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

Image

12 Jun 2024

4 min read
We Cannes fix advertising if we go ‘a.p.e’
Opinion
The backs of green empty rows of chairs at a stadium

12 Jun 2024

6 min read
How to measure the sustainability of your marketing events
The Drum Network
Facebook profile open on laptop

10 Jun 2024

4 min read
Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising
Google
Cameron, Macron, Scholz and Biden

07 Jun 2024

4 min read
Sunak’s D-Day debacle suggests he is losing election comms war
UK general election 2024
António Guterres

06 Jun 2024

6 min read
UN call for fossil fuels divestment sparks discourse: ‘Outlawing oil ads is inevitable�...
sustainability
Next

03 Jun 2024

5 min read
The Drum's Daily Briefing: Harley vs Next, Shein to float & Ticketmaster hacked
brand safety
screen with the tiktok logo next to the words "Block"
Premium Item

31 May 2024

7 min read
What marketers need to know about activists’ ‘digital guillotine’ on TikTok & Instag...
politics
Contextual AI can help marketers shop smarter for their audiences

31 May 2024

5 min read

Sponsored

Why contextual AI helps retail marketers shop smarter, not harder
Promoted
Alexander Wang has sparked debate online
Premium Item

30 May 2024

7 min read
Is Alexander Wang’s viral lookalike ad a genius marketing move or deeply problematic?
fashion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024