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Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

A blank digital billboard in front of a blue sky

10 May 2024

5 min read
Media buyers ask difficult questions so you get the best price
The Drum Network
Target illustration

08 May 2024

8 min read
8 insights about the future of addressability & measurement post-cookie from The Drum Live
The Drum Live
Man sat in front of computer in office

01 May 2024

2 min read

Sponsored

The advertiser’s action plan for a smooth transition to a cookieless world
Promoted
Garnier hands out products at a festival
Premium Item

30 Apr 2024

5 min read
Putting on an event? Here’s how to show your CEO it was worth the investment
Experiential Marketing
Households valued by salary of head

29 Apr 2024

7 min read
Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading
Opinion
Thomas Heatherwick talking at Creative Futures

25 Apr 2024

4 min read
Will Labour’s gravy train get the UK back to Cool Britannia?
Opinion
Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

7 min read

Sponsored

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
Promoted
Omnichannel wheel

13 Mar 2024

5 min read

Sponsored

How mobile data drives omnichannel success
Promoted
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

Sponsored

The marketer’s moment: an essential guide to advertising measurement in 2024
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024