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Categories Marketing Agencies Creative Media Sustainability Technology

Apple

We explore the latest news and updates from Apple.

This popular brand is not only a flashy hardware producer with sleek and memorable marketing, but also a software and services provider with iOS and the App Store.

Here at The Drum we cover, and closely monitor, the brands recent pushes into gaming and TV.

Apple's ad

09 May 2024

9 min read
Adland hates Apple’s new iPad ad. Has the criticism gone too far?
Apple
Crush by Apple

08 May 2024

2 min read
Ad of the Day: Apple crushes everyday objects to promote thinnest-ever device
iPad
Apple Vision Pro

25 Apr 2024

4 min read
The Apple Vision Pro is down but not out, experts say
Apple
Apple store

21 Mar 2024

11 min read
Landmark US antitrust case against Apple ‘is not a slam dunk’
Apple
midnight
Premium Item

12 Mar 2024

11 min read
Is Apple’s 19-min manga ad worth the runtime? 19 top creatives discuss
Apple

07 Mar 2024

2 min read
Ad of the Day: Takashi Miike directs Apple’s live-action adaptation of manga classic
Apple
Music apps on mobile phone screen

04 Mar 2024

9 min read
Industry experts call Apple’s $2bn EU antitrust fine over Spotify complaint ‘performat...
Spotify
Man looks glum in ad

09 Feb 2024

6 min read
Best of CNY: The Drum celebrates the Year of the Dragon
Apple
Apple Vision Pro headset on display in Apple Store

09 Feb 2024

6 min read
The future is (kind of) here: my first week using the Apple Vision Pro
Opinion

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