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Categories Marketing Agencies Creative Media Sustainability Technology

Retail

Technological innovations are transforming the retail space, with the Internet of Things enabling retailers to collect data across a variety of channels to get a more in-depth understanding of consumers and consumer behavior.

As legacy brands and digital disruptors compete for market share, we explore how retailers are adapting to the new consumer behaviors and desires.

Gentle Monster store Singapore

31 May 2024

12 min read
How the retail sector has been transformed in the last decade – and where it’s headed...
Opinion
An Amazon Prime Christmas box

31 May 2024

5 min read
Amazon’s retail media personalization is world-beating – smaller retailers, take note
The Drum Network
Kroger's
Premium Item

31 May 2024

6 min read
Retail Therapy: The grocery & department stores delivering the best in-store experiences
Retail
Contextual AI can help marketers shop smarter for their audiences

31 May 2024

5 min read

Sponsored

Why contextual AI helps retail marketers shop smarter, not harder
Promoted
Escalators and mirror balls in the atrium of a shopping mall

31 May 2024

5 min read
Young people want more from retail. Can the ‘hyper-experiential’ paradigm step up?
The Drum Network
Iceland store
Premium Item

30 May 2024

6 min read
Was Iceland right to drop ‘mums’ from its strapline?
Retail
Independent editorial, supported by
Snapchat Logo
Close-up of a sniffing dog

30 May 2024

6 min read
Are retailers forgetting about the power of scent?
Opinion
The blank outline of a hand against a crayon-drawn rainbow background

30 May 2024

6 min read
How Nike, Glossier, and other retail aces appeal to all 5 senses (yes, even smell)
The Drum Network
Gymshark
Premium Item

30 May 2024

5 min read
Retail Therapy: The sports & leisure brands delivering the best in-store experiences
Retail

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024