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Categories Marketing Agencies Creative Media Sustainability Technology

Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

China

2 days ago

7 min read
Weekly AI Recap: China leads world in generative AI use, Microsoft leaves OpenAI board
Google
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

3 days ago

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
Group of speakers at Triplelift's Cannes panel

3 days ago

5 min read

Sponsored

Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
Promoted
Texting
Premium Item

4 days ago

7 min read
As AI disrupts search, some publishers build one-on-one reader relationships via text
AI
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

4 days ago

2 min read

Sponsored

The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
Promoted
samsung store exterior

5 days ago

6 min read
Samsung labor strikes unlikely to dent finances ‘in an age of apathy,’ experts say
Samsung
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted

Member Exclusives

Texting
Premium Item

4 days ago

7 min read
As AI disrupts search, some publishers build one-on-one reader relationships via text
AI
Philippe Krakowsky
Premium Item

12 Jun 2024

4 min read
IPG CEO Philippe Krakowsky on AI in advertising: beware ‘reversion to the mean’
Interpublic Group
Snapchat
Premium Item

20 May 2024

4 min read
Following ad business overhaul, Snap will ramp up investments in AI and machine learning
augmented reality

Latest Videos

The Drum @ WEF

Surviving the Shift in Advertising with Tom Pepper from Linkedin

Predictions

Spotlight on Technology

45 mins

Marketer's AI Survival Guide

Navigating the Future of Marketing with Matt Candy from IBM Consulting

4 mins
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024