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Categories Marketing Agencies Creative Media Sustainability Technology

Future of Media

One thing is certain, the Future of Media will be digital. As technology continues to advance, the avenues in which advertisers can promote their brand, product or service is also increasing.

The Drum offers thoughtful insights into how advertisers and brands are using the existing marketing technology, and what the Future of Media could look like with the growth of Virtual Reality, the Metaverse and more.

White House

28 Feb 2024

6 min read
Biden’s crackdown on sales of Americans’ data to China & Russia reverberates across ad...
digital
Vice building with cracking glass image overlain

26 Feb 2024

10 min read
Vice.com shutters & BuzzFeed sells Complex – what explains the death of millennial media...
Social Media
WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
media planning and buying
Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

08 Jan 2024

6 min read

Sponsored

Attention, please: how to shift the dial on digital media’s new success metric in 2024
Promoted
Cookies crumbling into flames against Google Chrome search background

04 Jan 2024

6 min read
Marketers & publishers brace for impact as 1% of third-party Chrome cookies vanish
Google
Image

18 Oct 2023

8 min read
Overheard at Advertising Week New York 2023: ‘Fighting fraud means demanding transparenc...
media
Xbox controller next to Sony Playstation controller on a wooden table

11 Jul 2023

7 min read
With Activision deal OK’d by judge, Microsoft scores, but ‘Sony won’t fold easily’
Microsoft
Data illustration

22 May 2023

6 min read
3 ways to get more out of marketing mix modeling amid cookie loss & regulatory change
Opinion
Adtech

09 May 2023

5 min read
Build v borrow v buy: should advertisers actually own their adtech?
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024