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Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

Woman creating a picture frame around her face with her fingers

04 Jun 2024

4 min read

Sponsored

Contextual advertising is everywhere – but choosing the right adtech vendor is key
Promoted
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

28 May 2024

5 min read

Sponsored

How to embrace AI-powered programmatic: ‘Step away from the hype’
Promoted
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
Max app

15 May 2024

3 min read
Warner Bros Discovery unveils shoppable ads & new contextual targeting tools for Max
Adtech
Unlock ABM success with our new webinar in partnership with StackAdapt

14 May 2024

4 min read

Sponsored

Scalability, repeatability, flexibility – how to unlock ABM success
Promoted
Illustration of figures with puzzle piece heads

10 May 2024

11 min read
Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
Data
Target illustration

08 May 2024

8 min read
8 insights about the future of addressability & measurement post-cookie from The Drum Live
The Drum Live
Adrech

08 May 2024

4 min read
Adtech’s innovation revolution translated into word soup brands. It didn’t have to
Opinion
Cookies on a laptop screen

24 Apr 2024

5 min read
Google is doing what it does best: delaying third-party cookie deprecation, again
Google

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024