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Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

samsung store exterior

5 days ago

6 min read
Samsung labor strikes unlikely to dent finances ‘in an age of apathy,’ experts say
Samsung
Tesla signage on the outside of a factory

5 days ago

6 min read
Can Tesla keep defying marketing gravity?
Opinion
Fans at a football stadium

5 days ago

7 min read
There’s a fortune to be made by European football clubs in the US – who’ll win it?
The Drum Network
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount
A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
The Drum Network
The Drum's Gordon Young interviews the ANA's Nick Primola

08 Jul 2024

4 min read
2025 is the time for CMOs to elevate their game in the boardroom
Opinion
Starmer Change

05 Jul 2024

5 min read
Can Labour cook up some hope after its super meh-jority?
Opinion
A combination of Green Street Ultras x Ted Lasso

05 Jul 2024

7 min read
Terraces not tailgates: US owners desperately need a new playbook for UK football fans
Opinion
A shot of Downing Street

05 Jul 2024

5 min read
Labour’s ad policy vacuum presents a huge opportunity for purpose-driven brands
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024