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Categories Marketing Agencies Creative Media Sustainability Technology

Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

It uses its adspend to bite into Nike's market supremacy while keeping speculative upstarts at bay.

Adidas

05 Apr 2023

2 min read
Next-gen artists & musicians promote Adidas Originals at activations in 16 countries
creativity
McDs_arabia

04 Apr 2023

4 min read
Ramadan 2023: watch all the best ads so far, from McDonald’s to Adidas
Coca-Cola
Adidas campaign fights for 69% of women who take precautions to feel safe on a run

21 Mar 2023

2 min read
Ad of the Day: Adidas takes on Samsung’s controversial ‘Night Owls’ ad in women’s safety...
Adidas
Apple_airpods

21 Mar 2023

4 min read
Best Ads of the Week: Apple defies gravity and Adidas transforms tomb with CGI
ikea
Adidas-SA

21 Mar 2023

2 min read
Ad of the Day: Adidas transforms ancient tomb into 3D billboard to reveal Saudi kit
Football
Ye pictured with Adidas brand president Eric Liedtke

22 Feb 2023

4 min read
What Adidas’ Yeezy profit plunge means for the future of celebrity partnerships
Adidas
MA judges preds 2023

27 Jan 2023

8 min read
Burger King, Lego, Adidas and Snap marketers give their 2023 predictions
UPS
Adidas

13 Jan 2023

6 min read
How Adidas got 250m organic views on a CGI billboard celebrating Messi’s World Cup win
Football
The ‘New Guard’ will be an essential audience to the luxury industry’s future

13 Dec 2022

4 min read

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Meet the ‘New Guard’ changing the shape of luxury marketing
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024