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Categories Marketing Agencies Creative Media Sustainability Technology

Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

Graphic from the Disqo report

28 Jun 2024

7 min read
Has staying silent this Pride Month helped or harmed brands?
Diversity & Inclusion
Lynx robbery, a modern classic ad

27 Jun 2024

4 min read
Funny ads are no laughing matter. They’re a serious opportunity
Opinion
A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
Esi Eggleston Bracey in a pink suit leaning against a desk
Premium Item

26 Jun 2024

4 min read
Unilever’s Esi Eggleston Bracey on balancing ‘Real Beauty’ with AI
Cannes Lions
A smiley face on a yellow ball, against a sunny background

25 Jun 2024

4 min read
Most of us think we’re better people than 5 years ago – That’s pure human resilience
The Drum Network
Cannes
Premium Item

24 Jun 2024

9 min read
Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in
Cannes Lions
Takeaway bag
Premium Item

21 Jun 2024

8 min read
Cannes key takeaways: Creativity hits back but DE&I fades
Cannes Lions
A pug wearing a harness stands behind a pineapple

20 Jun 2024

6 min read
The Von Restorff effect says unlikeliness catches attention – so make your ads weird
The Drum Network
Dove CMO and VP and Ogilvy's ECD
Premium Item

20 Jun 2024

7 min read
Inside Dove’s formula for turning purpose into profit
Dove

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024