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Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

Gary Neville presenting Stick to Football

28 Mar 2024

8 min read
Gary Neville on breaking the rules of sports media with The Overlap
Entertainment
Adam Richman holding a cup of tea with the Union Jack

27 Mar 2024

5 min read
Man v Food’s Adam Richman on how adapting for social has given him food for thought
Entertainment
Bluey, a surprise winner of the streaming wars

25 Mar 2024

9 min read
What the rise of Bluey tells us about kids entertainment in 2024
Opinion
Cinema is a wellbeing driver

25 Mar 2024

4 min read
Embracing ‘cinema-therapy’ could help movie theaters find new purpose
Opinion
Billboard above Mission Mexican restaurant in Washington, D.C. Navy Yard

18 Mar 2024

4 min read
Fubo parodies Disney+ ad in protest against Disney-Fox-Warner Bros joint streaming venture
creativity
X app logo in a sea of other app logos

12 Mar 2024

9 min read
Media experts split on the viability of Musk’s proposed YouTube rival
Google
TalkTV's logo

08 Mar 2024

5 min read
TalkTV failed in linear. The lessons and reinvestment will buttress the business
Opinion
Made in Chelsea star and makeup artists holding Clarins products

01 Mar 2024

5 min read
Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and more
Channel 4
An old-fashioned CRT TV, turned into a fish bowl

23 Feb 2024

6 min read
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Social Media

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