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Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

Billboard in situ

01 Jul 2024

5 min read
Inside the unusual brief for Alcoholics Anonymous’ first nation-wide campaign
charity
Two people hiking across a mountain

27 Jun 2024

5 min read

Sponsored

Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Promoted
Meta

18 Jun 2024

4 min read
Meta uses Cannes to unveil its ‘Big Play’ – AI-enhanced advertising and messaging
Cannes Lions
Uber app open on man's mobile phone

11 Jun 2024

3 min read
Advertisers can now buy media on the Uber Rides app via their favorite DSP
Uber
Bride smiling
Premium Item

10 Jun 2024

4 min read
Why weddings are vital to Colgate’s growth strategy
Pinterest
Lenny Kravitz rocks out at the Uefa Champions League final kick-off show, by Pepsi
Premium Item

06 Jun 2024

4 min read
PepsiCo’s CMOs urge brands to elevate the football fan experience
PepsiCo
Google logo on one of the buildings situated in Googleplex, the company's main campus in Silicon Valley

24 May 2024

4 min read
The Drum’s Daily Briefing: Google AI’s comically incorrect advice & retail media spend...
Daily briefing
Onyx by Outbrain on how advertisers can halt the publishing industry’s decline

21 May 2024

4 min read

Sponsored

Yesterday’s news? How advertisers can halt the publishing industry’s decline
Promoted
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024