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Categories Marketing Agencies Creative Media Sustainability Technology

Anatomy of an Ad

Drake at a basketball game

19 Feb 2024

7 min read
Why the NBA is using ‘scrapbook storytelling’ to engage new fans
NBA
Jennifer Aniston walks away from David Schwimmer, carrying an Uber Eats bag full of flowers

09 Feb 2024

8 min read
The story behind Uber Eats’ unforgettable Super Bowl spot
Super Bowl
Man gives girl a bar of chocolate

15 Jan 2024

6 min read
Cadbury shares how it reworked ‘timeless’ ad to celebrate 200th year
cadbury
Ice Spice

29 Nov 2023

8 min read
Spotify Wrapped 2023: team behind much-anticipated music moment share their story
Spotify
JD Sports

27 Nov 2023

7 min read
‘The Die Hard of Christmas ads’: Uncommon on the JD Sports festive campaign
Uncommon
Unilever's Taj Mahal Tea launches a one-of-its-kind OOH innovation

17 Oct 2023

4 min read
How Unilever turned rain into song for its Taj Mahal tea brand in India
Anatomy of an Ad
Guardian 01

27 Sep 2023

6 min read
‘Not for Sale’: Why The Guardian's latest campaign addresses media ownership
The Guardian
Income Insurance

19 Sep 2023

6 min read
Horror films and 00s music videos: how this insurance brand is pushing creative boundaries
BBH
diablo iv live action trailer

04 Aug 2023

6 min read
How Diablo IV’s marketing fanned the flames of fandom after a 10-year hiatus
72andSunny

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024