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Categories Marketing Agencies Creative Media Sustainability Technology

Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

The tops of two yellow tower blocks stand before clouds in a blue sky

26 Jun 2024

5 min read
Cloud-based AI is crucial in today’s complicated marketing landscape
The Drum Network
Esi Eggleston Bracey in a pink suit leaning against a desk
Premium Item

26 Jun 2024

4 min read
Unilever’s Esi Eggleston Bracey on balancing ‘Real Beauty’ with AI
Cannes Lions
Cannes
Premium Item

24 Jun 2024

9 min read
Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in
Cannes Lions
An apple on top of a pile of books next to some alphabet wood blocks

24 Jun 2024

5 min read
Worried about AI? Then add these books to your summer reading list
The Drum Network
Four tin toy robots in a line against a white background

24 Jun 2024

5 min read
4 marketing roles for the AI-enabled future of our industry
The Drum Network
Target

21 Jun 2024

4 min read
Target embraces generative AI with Store Companion
target
Ilya Sutskever

21 Jun 2024

6 min read
Weekly AI Recap: Ilya Sutskever launches AI company, Runway unveils Gen-3 Alpha
european commission
Takeaway bag
Premium Item

21 Jun 2024

8 min read
Cannes key takeaways: Creativity hits back but DE&I fades
Cannes Lions
Headshot of Liftoff's head of product, Andry Supian

20 Jun 2024

5 min read
Mobile app advertising: How machine learning turns data into customers
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024