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Categories Marketing Agencies Creative Media Sustainability Technology

Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

Siegel+Gale consider why modernising Olympic standards and guidelines could serve to improve its brand.

04 Apr 2022

6 min read
The Olympics is not living its brand purpose
The Drum Network
ch4

18 Feb 2022

2 min read
Channel 4 Paralympics push shows what it's like on a 70mph ski slope with 5% vision
Creative Works
16m tune in to NBC for the Beijing Winter Olympics Opening Ceremony down 42% on the 2018 Games

08 Feb 2022

2 min read
Record low BBC and NBC ratings as Winter Olympics audience dwindles
BBC
Image

02 Feb 2022

3 min read
Walmart’s Winter Olympics play focuses on helping people ‘live better’
Olympics
b

27 Jan 2022

2 min read
Ad of the Day: Comcast Winter Olympics spot tells tale of perseverance and resilience
Creative Works
Essence

12 Nov 2021

7 min read
How Essence Global put Gen Z in the Olympic fanZone for Tokyo 2020
Social Media

14 Oct 2021

7 min read
How UK Sport is encouraging more young people from diverse backgrounds to become Olympians
Olympics
olympics

13 Aug 2021

5 min read
What can brands learn from the social media stars of the Tokyo 2020 Olympic Games?
Opinion
Banco do Brasil

06 Aug 2021

3 min read
Banco do Brasil invites fans to ‘transfer their support’ to Olympic athletes on WhatsA...
Olympics

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