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Categories Marketing Agencies Creative Media Sustainability Technology

Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

X app display in app store on mobile phone screen

2 days ago

8 min read
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahea...
Social Media
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount
Hockey players

03 Jul 2024

3 min read
CNBC launches sports business vertical ahead of 2024 Paris Olympics
CNBC
A group of people celebrating at a gig

01 Jul 2024

6 min read
Elections are divisive. Brands should instead plan for unifying moments
Opinion
Amil Khan

28 Jun 2024

4 min read
Online misinformation expert Amil Khan voices media concerns on Politics for Drummies
Politics for Drummies
TikTok Shop seller portal interface on screen

27 Jun 2024

11 min read
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Social Media
Two people hiking across a mountain

27 Jun 2024

5 min read

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Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
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Jen Wong of Reddit
Premium Item

23 May 2024

15 min read
Reddit COO on ad growth, licensing to AI firms & brand safety amid social media scrutiny
Social Media
girl on her phone
Premium Item

16 May 2024

11 min read
New EU probe into Meta’s ‘addictive’ features & age verification may put brands on e...
Facebook
A consumer using a smart television to stream entertainment
Premium Item

09 Jan 2024

5 min read
GroupM on streaming standardization push: ‘We’re not limited to what works in TV’
Youtube

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25 Jun 2024

6 min read
Bridging the gap between online and offline with programmatic DOOH

13 Jun 2024

6 min read
How OOH creativity is captivating summer travelers in 2024

05 Jun 2024

3 min read
Unveiling the retail media revolution: Why it’s set to dominate Cannes 2024

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024