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Opinion

Latest

A retired Cannes Lion on a rocking chair

18 Jun 2024

4 min read
We shouldn’t just retire Lion-winning campaigns after the applause fades
Opinion
A decaying cartoon brain

17 Jun 2024

5 min read
Can you be big on TikTok without being a brain-rot brand?
Opinion
Wilkinson Sword ad

17 Jun 2024

4 min read
Razor ads aren’t usually funny, so, why did we just make some funny razor ads?
Opinion
Cannes

14 Jun 2024

6 min read
New sectors should now follow beauty and fashion brands into influencer marketing
Opinion
Jeremy Clarkson outside Downing Street

14 Jun 2024

6 min read
What politicians can learn from brand Jeremy Clarkson, the UK’s ‘sexiest’ man
Opinion
A clutch of epi-pens on a table

13 Jun 2024

4 min read
The Ozempic boom will revolutionize way more than the health sector
Opinion
Is AI the shiny new thing?

13 Jun 2024

8 min read
​Don’t get too distracted by AI, ED&I may be as big an opportunity
Opinion
Someone writing I must not lie over and over

12 Jun 2024

4 min read
How politicians (and brands) can reach the marginalized. Step 1: Stop lying
Opinion
Ricky Gervais in the Office, many people's first exposure to British piss-taking

12 Jun 2024

5 min read
​Brits are getting even more cynical. Only piss-taking brands will cut through
Opinion
Image

12 Jun 2024

4 min read
We Cannes fix advertising if we go ‘a.p.e’
Opinion
A colorful scene

12 Jun 2024

5 min read
With AI, history doesn’t repeat, it rhymes
Opinion
A laptop showing lots of content marketing notifications (represented by envelopes)

11 Jun 2024

8 min read
Personalization vs. AI content: Finding the balance
Open Mic
Starmer and Rishi on TikTok

10 Jun 2024

6 min read
Labour’s got 8 times more likes than the Conservatives on TikTok. Here’s why
Opinion
Steam coming out of a factory

10 Jun 2024

5 min read
Following the UN call for a fossil fuel ad ban, agencies must lead the charge
Opinion
Robot in office

10 Jun 2024

6 min read
Gen AI is a supreme threat to SME agencies. But there are opportunities
Opinion
Frustrated man attacked computer

10 Jun 2024

5 min read
Copywriters think ‘strategists are c*nts’ – can we heal the rift?
Opinion
Mr Brightside

05 Jun 2024

5 min read
People still love Mr Brightside 20 years later. Here’s its sonic secret
Opinion
Starmer & Sunak

05 Jun 2024

5 min read
Sunak v Starmer: Who came out on top in the first UK leaders’ debate?
Opinion

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