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Categories Marketing Agencies Creative Media Sustainability Technology

Creative

Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

‘Time’ is portrayed as a spectator holding a ticking stopwatch up to sprinter Emmanuel Oyinbo-Coker

2 days ago

4 min read
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Olympics
Mcdonald's

2 days ago

3 min read
McDonald’s serves up retro birthday party ad to celebrate 50 years in UK
McDonald's
BHF OOH

2 days ago

7 min read
All the best (and latest) Euro 2024 ads
Euro 2024
Image from Channel 4 Paralympics ad

3 days ago

3 min read
Ad of the Day: ‘Considering What?’ asks Channel 4’s new Paralympic Games spot
Channel 4
oatly van

3 days ago

3 min read
Oatly crashes Dairy Foods Association’s lobbying event to expose Big Milk’s climate im...
sustainability
Image of RSPB frog

3 days ago

1 min read
Ad of the Day: RSPB films warn viewers ‘We campaign because they can’t’
animation
wisp OOH wild posting

4 days ago

3 min read
Wisp’s provocative ‘We Heart Healthy Vaginas’ ads take on censorship of women’s he...
censorship

Member Exclusives

Sabrina Carpenter at Vogue World Paris
Premium Item

08 Jul 2024

8 min read
Inside the celebrity and brand partnerships that shaped Vogue World Paris
vogue
Image of Aston Villa crest
Premium Item

01 Jul 2024

7 min read
Aston Villa rolls out new ‘fans-first’ identity as it repositions as global brand
Football
Image of Keir Starmer
Premium Item

17 Jun 2024

8 min read
What do the UK election manifestos offer the creative industries?
UK general election 2024

Latest Videos

Efficient Minds

Efficient Minds: The Communication Edition

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Becoming creative choreographers with Chris Garbutt at Virtue

7 mins

Creativity for Drummies

Bruno Bertelli, CCO at Publicis shares his proudest work

4 mins

Open Mic

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A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

05 Jul 2024

9 min read
Summer color trends 2024 and how to match them with your brand campaigns

14 Jun 2024

6 min read
5 non-obvious ways to use an AI image generator for marketing

13 Jun 2024

6 min read
How OOH creativity is captivating summer travelers in 2024

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024