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Categories Marketing Agencies Creative Media Sustainability Technology

Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

It uses its adspend to bite into Nike's market supremacy while keeping speculative upstarts at bay.

b

31 Jan 2022

3 min read
Havas Middle East team on the Adidas swimmable billboard
creativity
reeye5y4

26 Jan 2022

2 min read
Adidas and Parley for the Oceans serve up floating tennis court in Great Barrier Reef
Adidas
Blue thumbs down symbol with hand against pink and yellow background

08 Nov 2021

9 min read
Why NFL, Abercrombie and BuzzFeed rank among gen Z’s least favorite brands
target
Adidas 1

04 Nov 2021

6 min read
Why Adidas Brand Design and Oliver were honored at The Drum Awards for Content 2021
Adidas
JL

04 Nov 2021

10 min read
Creative Works: 10 of the best ads of the week, from John Lewis to Oatly
creativity
Wrexham

01 Sep 2021

5 min read
Adidas, Dubai Tourism, Paralympics: the best ads of the month
dubai
AFC Ajax

20 Aug 2021

2 min read
Ad of the Day: Ajax and Adidas pay homage to Bob Marley with new kit launch
Creative Works
Arsenal

11 Aug 2021

2 min read
Whimsical Adidas x Arsenal jersey ad channels the legend of ‘Len’
Football
Lil NAS X

02 Aug 2021

8 min read
Channel 4, BBC, Adidas, Oatly, Lil Nas X: the best ads of the month
BBC

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