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Categories Marketing Agencies Creative Media Sustainability Technology

Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
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3 days ago

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics
Cannes Lions

27 Jun 2024

3 min read
Cannes Lions is stifling the future of creativity by locking away winning work
Opinion
The tops of two yellow tower blocks stand before clouds in a blue sky

26 Jun 2024

5 min read
Cloud-based AI is crucial in today’s complicated marketing landscape
The Drum Network
Cannes
Premium Item

26 Jun 2024

6 min read
Cannes key takeaways: GenAI celebrated by brands & sustainability focus
Cannes Lions
A broken chain of blue and red paperclips

26 Jun 2024

5 min read
The barrier between IRL and URL has crumbled – so why do we still have ‘digital’ tea...
The Drum Network
Balance

25 Jun 2024

4 min read
Innocean USA and United Parks & Resorts on building a strong brand-agency relationship
Cannes Lions
Four tin toy robots in a line against a white background

24 Jun 2024

5 min read
4 marketing roles for the AI-enabled future of our industry
The Drum Network
Hit the ground running and stick to your plan
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13 Jun 2024

8 min read
Conquering Cannes: Make your trip pay off by having a plan of attack and sticking to it
Cannes Lions
Cannes
Premium Item

10 Jun 2024

6 min read
Conquering Cannes: How to make Cannes pay off by prioritizing what you do
Cannes Lions

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024