Attention! How advertisers can grab it and keep it on the open internet

Maximizing CTV advertising: data-driven creativity & privacy-safe strategies

The Trade Desk's Verna De Jesus explores the innovative world of CTV advertising, where bespoke creative strategies meet advanced data leveraging, and how first-party, retailer, and AI-driven data can be utilized to craft personalized ads that resonate with audiences on a deeper level.

New

Innovations in CTV advertising and data collaboration

LG Ad Solutions' Mike Brooks explores the forefront of CTV advertising innovations and data collaboration, and how brands are creatively leveraging technology, such as cleanrooms, to securely share and analyze data across ecosystems, enhancing targeting and measurement capabilities.

New

M&C Saatchi Group's top creatives on authentic storytellying

Creatives from M&C Saatchi discussed the importance of a strong brand identity, the need for authenticity and stressed the significance of tangible results and the evolving nature of purpose-driven marketing and its impact on consumer demand.

New

How CMOs can prove they drive business growth

The CMO's role is evolving to drive business growth through a deeper understanding of consumer attitudes and data-driven decision-making. In this session Jane Ostler, EVP of thought leadership at Kantar emphasized the importance of brand differentiation and leveraging data to make strategic decisions.

New

How CMOs can prove they drive business growth

The CMO's role is evolving to drive business growth through a deeper understanding of consumer attitudes and data-driven decision-making. In this session Jane Ostler, EVP of thought leadership at Kantar emphasized the importance of brand differentiation and leveraging data to make strategic decisions.

The Drum Show: TripleLift and Criteo on adtech, AI and targeting

The Drum’s US associate editor Kendra Barnett is joined by Matthew Hogg, senior vice-president of global business development and partnerships at Criteo, and Andrew Eifler, chief product officer at TripleLift, as they talk adtech, AI and targeting in the post-cookie world.

Stagwell CEO Mark Penn on ad industry trends, political advertising & AI

At Stagwell’s Sport Beach at Cannes Lions 2024, the network’s CEO Mark Penn, a former Microsoft exec and political strategist, speaks to The Drum’s associate editor Kendra Barnett about festival highlight, AI’s role in the ad industry, the biggest challenges facing marketers today, the digital evolution of political advertising and more.

How cultural partnerships can drive brands to pole position

Partnerships are an incredible tool to help brands find their voice in culture, say MoneyGram’s CMO Greg Hall and Cutwater CCO Chuck McBride – but what lessons from the iconic MoneyGram brand’s F1 partnership can help other brands drive genuine engagement with fans?

The Drum Show: Media.Monks, Adobe & Tripadvisor on artificial intelligence

Join Henry Cowling from Media.Monks, Ken Reisman from Adobe, Bastien Parizot from Reckitt, and Christine Maguire from Tripadvisor as they discuss how technology, people, and processes combine to redefine marketing success and boost creative efficiency.

25 mins

The Drum Show: Shaun White, Benjamin Golik from Uncommon & Jane Ostler from Kantar

Join host Gordon Young in the premiere episode of The Drum Show in Cannes 2024 as he chats with snowboarding superstar Shaun White, Benjamin Golik from Uncommon, and Jane Ostler from Kantar. Don't miss out on their unique insights and stories straight from the heart of Cannes!

22 mins