Driving company growth through marketing with Jim Mollica, CMO @ Bose
Marketing
Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change.
CMOs are tasked with speaking to the customer, and to the CFO. Lean in with financial metrics in the board room, and content creation on social media to have open communication between all parties.