Building websites has evolved over the years, but so did the issues with it
Today, almost everyone is able to build a website, but besides bugs and websites being non-mobile friendly, even the best ones often experience issues with user experience.
Therefore, in this article, we’re going to cover what are the most common UX issues and what are the best ways to resolve them and simply build better websites.
Common UX Issues
User experience (and user interface) issues weren’t something that website and online business owners were paying much attention to until 2009 as the biggest issue was actually building (good looking and functional websites). In order to build a website, a developer HAD to be hired and that required a budget.
However, WordPress came out in 2003, Squarespace came out in 2004, Joomla came out in 2005, and Shopify and Wix came out in 2006.
Over a few years later people started using content management systems and then user experience and user interface issues started to get some spotlight.
Fast forward to today, UX as something website owners are focusing on is still on the rise and it isn’t planning to go away anytime soon.
Why? Because it became standard that modern-day websites provide a good experience.
Saying that these are the most common UX issues the industry is facing right now.
Poor website structure and bad categorization
How many times have you felt frustrated because you couldn’t find your way around the website you needed and had to go back to Google just to find something on that particular website?
Unfortunately, this issue is still present to this day, and once things get complicated, it’s super difficult to get things as they should be.
Too many CTAs
It’s crucial to know exactly when and how to plug CTA. Also, it’s super easy to overdo it, and that often results in poor conversation rates as the content with dozens of calls to action tends to look scammy, and that is a perfect example of a bad user experience.
Too many steps to register or to buy something
We admit it — over the years we became a bit spoiled, but it is what it is!
No one anymore tolerates a payment process that has 4 or 5 steps and multiple page reloads. Nowadays, people just want a single pop-up or a single page where they will put their information, click “Buy” and that’s it.
The same goes for registration processes — multiple steps, too many fields to fill that are mandatory… It simply doesn’t work anymore and it’s a bad user experience.
Bad design
Sounds simple, but design, in general, plays a huge role in user experience as no one today likes poorly designed websites.
Matching colors, choosing fonts, setting spacing between headings and paragraphs, and in general understanding through design what the site is about — it’s a thing and it’s mandatory to be handled.
Web accessibility
For too long, the websites we've built have not prioritized web accessibility. Accessible websites boost the user experience for people with disabilities and address all of the aspects that go into UX such as poor website structure, bad design, inaccurate categorization, and more.
25% of the US population live with a disability, which is a significant amount of people that could be interacting with websites and participating in the transactional processes online brands and businesses have to offer. People with disabilities deserve to participate in the digital landscape in a user-friendly and navigable way, while contributing to the online ecosystem that websites keep alive.
Making a website accessible enhances the user experience. This can be done with an automated solution like accessiBe’s accessWidget, which allows users with disabilities to adjust a website according to their needs.
Most Efficient Ways To Resolve UX Issues
There are multiple things you can do in order to optimize workflow and resolve UX issues faster, but also build better websites.
Hire UX/UI Professional
The first step in resolving UX issues is to recognize them as existent and create a list of all the issues that are present.
Since UX is a very big industry and requires years of education and experience the best way to handle all existing issues is to hire a professional.
Even though you probably have multiple designers in your agency, we’re talking about hiring a designer who specializes solely in UX/UI.
Professional UX designers will be able to identify all ongoing issues, present solutions to them, and execute them.
However, even professionals require proper tools and if your budget allows it, hiring multiple UX designers will definitely increase productivity and efficiency.
Saying that, even though you will start seeing major improvements in the process of fixing UX issues, optimization of your and your designers’ time and performance will be needed to get the most out of your budget.
Consider Implementing Workflow Platforms
Workflow directly affects how efficient you or your agency are, as it dictates the tempo of recognizing and addressing issues.
There are multiple workflow platforms out there that will most certainly help you optimize your processes and achieve the best results in resolving various issues.
Atarim is an incredible solution for web design agencies that affect all in-house processes drastically:
- It improves the overall performance of your team of designers
- It aids a designer or multiple designers to understand better what are the actual issues on the website
- If you’re running an agency for fixing UX issues, it allows you to onboard clients to work together with you on the actual problems
If you’re running an agency for fixing UX issues, it allows you to onboard clients to work together with you on the actual problems
Besides those, Atarim will allow you or your designers to create a list of tasks, categorize them, monitor their status, and most importantly, prioritize them.
Atarim provides the ultimate solution in building better websites by being able to track and document all ongoing issues and to manage your, your designers, and your clients' time.
Make sure to check them out here!
Conclusion
As the years pass by, building better websites is an evergreen trend and the best way to build better websites is actually to make sure your website is not experiencing any UX issues and that it is accessible to everyone.
Finding optimal ways to boost your efficiency and productivity is essential for growth, and with tools like accessiBe and Atarim, you will be able to get the most out of your time and have multiple angles spotlighting potential issues.
Bringing a professional on board is a definite must as you most certainly want to provide your clients with the best possible end-product.