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Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

George Clooney sits on a sofa holding a cup of black coffee

3 days ago

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
Reality TV star Stacey Solomon sits on a bed holding a pillow that reads 'let's snuggle'

25 Jun 2024

5 min read
Stacey Solomon and George Home is a strategic partnership made in heaven
The Drum Network
Influencer in front of a camera and flash light
Premium Item

20 Jun 2024

6 min read
The dos and don’ts of writing an influencer brief
Build A Brand
A miniature figurine of a person being watched by a crowd of other miniature figurines

19 Jun 2024

5 min read
I was a micro-influencer – here’s how brands should work with us
The Drum Network
Cannes

14 Jun 2024

6 min read
New sectors should now follow beauty and fashion brands into influencer marketing
Opinion
A hand holds a package with stickers on it

13 Jun 2024

5 min read
Marketing to young people? It’s as easy as A, B, (gen) Z...
The Drum Network
Paula Albuquerque of Ykone

12 Jun 2024

6 min read
As indie influencer shop Ykone enters the UK, can it take on the networks?
Influencer
Group of pencils in a circle

06 Jun 2024

4 min read

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Spotify’s 2024 Podcast Trends: sight meets sound & the rise of the ‘podfluencer’
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