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Categories Marketing Agencies Creative Media Sustainability Technology

Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

Group of speakers at Triplelift's Cannes panel

3 days ago

5 min read

Sponsored

Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
Promoted
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

4 days ago

2 min read

Sponsored

The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
Promoted
Tino Krause, regional director, Central Europe, Global Business Group, Meta.

03 Jul 2024

6 min read

Sponsored

App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem
Promoted
The tops of two yellow tower blocks stand before clouds in a blue sky

26 Jun 2024

5 min read
Cloud-based AI is crucial in today’s complicated marketing landscape
The Drum Network
A person's hands adjust wires on a rudimentary computer

12 Jun 2024

4 min read
As martech goes gangbusters, indie agencies might hold the edge
The Drum Network
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

28 May 2024

5 min read

Sponsored

How to embrace AI-powered programmatic: ‘Step away from the hype’
Promoted
Rishi in rain

23 May 2024

7 min read
Why things can only get wetter for Rishi Sunak
Opinion
An end-to-end solution the answer to meet the demands of the fast moving DOOH marketplace.

03 May 2024

6 min read

Sponsored

Joining the dots in DOOH
Promoted
A road sign hinting that retirement is ahead

25 Apr 2024

3 min read
​Survival of the cheapest: The real reason there’s so few 50-somethings in advertising
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024