McDonald's: Fries Crosswalk by McDonald's Malaysia

McDonald’s Malaysia, alongside creative agency partner Leo Burnett Malaysia, has hand-painted fries on to a walkway that leads locals straight to its flagship restaurant.

Located at the Golden Triangle in Bukit Bintang, the larger-than-life activation uses the golden stripes of the famous snack to grab hungry residents’ attention, while also helping to help solidify Kuala Lumpur as a must-visit tourist attraction.

The concept, official approval and roll-out of the ‘fries’ crosswalk took seven months to complete and is a celebration of the Bukit Bintang store – Malaysia’s first-ever McDonald’s, which opened 40 years ago.