Motorola leverages iconic ‘batwing’ logo in animated ode to summertime

Motorola has brought in three motion designers – Alexandre Avram, Fanny Rollot and Vincent Viriot – to revisit the ‘batwing’ logo and give it a summery twist in the ‘T’as le M’ campaign.

The film, made by Heaven, showcases the interpretation of the different artists in the form of various color-splashed animated designs of the ‘batwing’ logo – including pool floats, a kite, a ferris wheel, a fan, water bubbles and even umbrellas taking the form of an M.