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Categories Marketing Agencies Creative Media Sustainability Technology

OTT

With the rise of OTT services, such as Netflix, Hulu, and Amazon Prime Video, brands have a new opportunity to reach consumers through video advertising.

With its ability to target specific audiences and track and measure campaigns in real-time, OTT has the potential to be a valuable addition to any marketing mix.

FInecast Article Image

04 Aug 2022

5 min read

Sponsored

Platform is the largest influence on attention, Finecast report finds
Promoted
Tubi app download screen in app store on cell phone or mobile device

29 Apr 2022

3 min read
Tubi-Nielsen deal to bring co-viewing measurement to advertisers
nielsen
Glowing blue and purple TV play button

02 Nov 2021

6 min read
Measure of a medium: why you should evaluate CTV through a TV – not digital – lens
digital
thrthrt

01 Nov 2021

5 min read
OTT space shaping up to be very valuable for marketers in APAC
Opinion
y35yt35y

28 Sep 2021

2 min read
Samsung wants to help Australian marketers bridge the gap between linear and digital TV
Samsung
Broken TV

01 Sep 2021

7 min read
Nielsen MRC accreditation suspended following accusations of underreporting
video
Hand playing chess
Premium Item

26 Aug 2021

3 min read
Eager to dethrone Nielsen, Comscore accelerates MRC accreditation ask
tv ratings
Hands with images of various media in between them

24 Aug 2021

5 min read
As CTV embraces contextual, it’s time to talk about content information
Opinion
TV in wasteland

12 Aug 2021

5 min read
Amid accusations of underreporting, Nielsen requests its own MRC accreditation suspension
video

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024