THE FIFTH was asked to develop an influencer campaign that raises awareness of the Square brand following up with a performance based campaign to drive B2B audience engagement. This campaign was an add on to our previous #SquareByIt campaign but bigger and deeper.
Continuing on from our #SquareByIt campaign, we wanted to retarget our AD and tap into the voices of talents who can tell awareness pieces stories in a journalistic style, our local hero business owners and those who are experts in their own category from retail, beauty to food SME owners.
We worked with Sali Hughes and Laura Jackson on this campaign, where they visited and interviewed a selection of small local business owners within the beauty and retail industry who were already using Square as a payment method. Discussing their own experience, the business owners shared their own thoughts on the impact Square has on their business and how it has become essential for their business. Our talents and audience was also educated on further services that are provided by Square.
We delivered on our KPIs and with educational content for all small businesses.
