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Tony Connelly

Sports Marketing Reporter

The Drum

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

Chip Shop Awards

9 Chip Shop Awards entries that could get us into trouble...
EA sports FC

EA Sports v Fifa: who will win the battle of the brands?
O2 England

O2 expands 'Wear the Rose' campaign to England women's team ahead of Rugby World Cup
Premier League action

Premier League to consider broadcast deals with Amazon, Twitter and Facebook
Manchester City

Manchester City get smart with data to create personalised fan experience platform

Maureen Lipman in BT ads of yore

When it was good to talk: BT ads through the ages

Usain Bolt

Puma hints Usain Bolt could become head of Caribbean business following retirement
Publicis Communications

Publicis' production arm Prodigious acquires Translate Plus to tailor global marketing cam...
iFollow

EA Sports partners with EFL to enhance live match experience on iFollow platform

Tennents

Tennent's comes to the rescue of expat Scots on International Beer Day

MLS

Adidas hedges its bets on continued growth of US soccer with lucrative MLS deal

SPFL

SPFL becomes first league to join Dugout as its looks to strengthen Scottish football's global...
ATP World Tour

Amazon outbids Sky for the exclusive broadcast rights to the ATP World Tour

Manchester United

Manchester United to swipe away scoring woes with reports of Tinder sleeve sponsorship

Tough Mudder

Tough Mudder partners with Samsung to give its obstacle courses the VR treatment
Facebook

Facebook's ability to sway political opinion with 'dark ads' and user data revealed in latest...
Tesco ad
Creative Works

Tesco Ireland features real families in latest campaign focusing on the value of loved one...
US PGA

BBC claims historic victory over Sky after securing the broadcast rights to US PGA Champio...
Ad spend

UK digital ad budgets rise at record rate finds IPA Bellwether, but marketers warn of 'short-termism'...
Little Mix

Little Mix front support campaign for the Football Association ahead of Women's Euro 2017