Zenb’s Wheel of Fortune-style billboard gives out free spaghetti in London
Plant-based food brand Zenb has rolled out a unique out-of-home (OOH) campaign for the launch of its 100% yellow pea gluten-free spaghetti.
Zenb is promoting its gluten-free spaghetti with interactive billboards in London
The bespoke interactive billboards featuring the message ‘No wheat but still fun to eat’ have been placed outside the center of King’s Cross Station, and will also be at BoxPark Shoreditch from Saturday September 3.
These temporary billboards are giving commuters a chance to take home their very own box of Zenb spaghetti via a spin-to-win wheel. Those who enter will also be given 40% off their first Zenb order.
Leanne Wild, head of marketing at Zenb UK, said: “Launching Zenb Spaghetti has been a long time coming after many requests from our yellow pea pasta lovers, so we are delighted that our customers can now enjoy it. It’s a delicious way to bring more plant-powered products into your meals without sacrificing on taste – the small but mighty yellow pea is here to stay.”