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Categories Marketing Agencies Creative Media Sustainability Technology

Augmented reality

Augmented Reality (AR) is transforming the marketing landscape and providing brands with new opportunities to reach and engage customers.

With its ability to create immersive and interactive experiences, Augmented Reality has the potential to drive increased engagement, sales, and brand awareness for companies that embrace it.

Snapchat
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20 May 2024

4 min read
Following ad business overhaul, Snap will ramp up investments in AI and machine learning
augmented reality
A photo taken down the middle of a concrete spiral staircase with a red handrail

09 Apr 2024

5 min read
Keep up with the pack with these 4 must-know UX trends
The Drum Network
Ben Titchmarsh of Propeller Group at SXSW festival

04 Apr 2024

5 min read
This year’s SXSW saw different digital tribes converging
The Drum Network
An Apple Vision Pro headset on display in a store

04 Apr 2024

4 min read
Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
The Drum Network
An art deco-style rocket, at Cape Canaveral, US

22 Jan 2024

6 min read
Mixed reality, wearable tech, and AI: 2024, the year spatial computing takes off
The Drum Network
Duracell campaign hero image
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02 Nov 2023

7 min read
Duracell’s TikTok games charged up its organic reach ahead of Christmas campaign
augmented reality
A phone playing Pokemon Go in a park

23 Aug 2023

4 min read
A new reality for AR arrives as ads bring fresh rewards
The Drum Network
An eye, in a shaft of light

04 Aug 2023

6 min read
As attention spans drop to 1 second, can AR stop the scroll?
The Drum Network
Snap Retail event photo

27 Jul 2023

5 min read

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