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Categories Marketing Agencies Creative Media Sustainability Technology

Formula One (F1)

Following the success of the Formula 1: Drive to Survive Netflix documentary series, Formula 1 has seen a steady increase in popularity and viewership, especially in the US.

We dive into the marketing and advertising aspects of this growth and how F1 can make this growth sustainable.

MoneyGram Haas F1 team was more than about just visibility; it was about shared values

02 Jul 2024

5 min read

Sponsored

MoneyGram’s CMO on its F1 partnership: ‘People get behind it because it’s genuine’
Promoted
Formula E cars on the track in Singapore
Premium Item

01 Jul 2024

5 min read
Why Formula E’s CMO is chasing casual motorsports fans over F1 diehards
Formula One (F1)
A racing car in the paddock

27 Mar 2024

5 min read
Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sport...
The Drum Network
Las Vegas aerial view

17 Nov 2023

10 min read
As Las Vegas Grand Prix looms, a look at how F1 turbocharged growth in the US
T-Mobile
ASAP Rocky for Puma and F1

27 Oct 2023

9 min read
Why Puma put A$AP Rocky in charge of creative for its F1 partnership
creativity
STEAM Co. on McLaren's F1 car at the Silverstone Grand Prix

13 Jul 2023

4 min read
Why this brand donated its prime logo spot on McLaren’s F1 car to a nonprofit
sponsorship
HSBC UK Formula 1 sponsorship idents

07 Mar 2023

2 min read
HSBC UK turns airport baggage belts into race tracks for F1 sponsorship ads
HSBC
Netflix Drive To Survive returns for a fourth season

02 Mar 2023

6 min read
The Drive to Survive effect: you need more than just a great documentary to save a sport
Opinion
Image

29 Aug 2022

3 min read
Honda touts its ‘Forever determined’ future with John Cena
honda

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