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Categories Marketing Agencies Creative Media Sustainability Technology

Paddy Power

Paddy Power had a reputation as a 'brave' brand with an unusual advertising approach in the bookmaking space. In recent years the brand has shifted its strategy from shock marketing and advertising to more purposeful pursuits.

Paddy P

4 days ago

7 min read
I flew on Paddy Power’s private jet to the Euros. Here’s what little I remember
Opinion
wtb

15 Sep 2023

2 min read
Paddy Power parodies Ryan Reynolds and Rob McElhenney’s Welcome to Wrexham
Paddy Power
Paddy Power - 01

10 Aug 2023

2 min read
Paddy Power sticks the boot into the billionaires ruining football
BBH
Ikea

09 May 2023

2 min read
Paddy Power urges Eurovision voters to ‘Screw the Swedes’ to save Ireland’s record
Paddy Power
football on a pitch

20 Apr 2023

2 min read
Football fans broadly opposed to betting brand sponsorships, finds YouGov
Football
Paddy Power

17 Apr 2023

2 min read
Arsenal legends would rather lose than see Piers Morgan smile in Paddy Power’s comical d...
arsenal
Peter Crouch Christmas ad starring Peter Crouch

10 Feb 2023

10 min read
Read Paddy Power’s ASA rebuttal that said Peter Crouch is not aspirational to kids
ASA
Paddy Power

29 Nov 2022

2 min read
Ewe Paddy Power campaign bets the farm on Wales against England
Paddy Power
Paddy Power

18 Nov 2022

2 min read
Paddy Power orchestrates Christmas-flavored World Cup stunt with Peter Crouch
Paddy Power

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