The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Enter now

Focus

Sports and Fitness

Ex-Lioness Rachel Yankey (left) talking to The Drum's Hannah Bowler

02 Jul 2024

5 min read

Ex-Lioness Rachel Yankey on why brands need to pick up the fight for women’s football
Formula E cars on the track in Singapore

01 Jul 2024

5 min read

Why Formula E’s CMO is chasing casual motorsports fans over F1 diehards
Skate, break and surf images with Open Always Wins written over the top

01 Jul 2024

6 min read

Why Samsung is championing surf, skateboarding and breakdancing at the Olympics
Gatorade global 5v5 soccer tournament

01 Jul 2024

4 min read

Gatorade marketing boss on why supporting grassroots sports is good for business

Latest

Borussia Dortmund v Real Madrid

2 days ago

6 min read
Experience is everything: inside Mastercard’s sports sponsorship strategy
Sports & Fitness
BHF OOH

2 days ago

7 min read
All the best (and latest) Euro 2024 ads
Euro 2024
Nascar fans
Premium Item

4 days ago

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar
Paddy P

4 days ago

7 min read
I flew on Paddy Power’s private jet to the Euros. Here’s what little I remember
Opinion
A bottle of Hellmann's mayonnaise

4 days ago

5 min read
After high-profile snafus, do brands need to rethink relationships with athletes?
The Drum Network
Fans at a football stadium

5 days ago

7 min read
There’s a fortune to be made by European football clubs in the US – who’ll win it?
The Drum Network
A woman swimming

08 Jul 2024

6 min read
This Girl Can 10 years on: inside the campaign still paving the way for women in sport
Sports & Fitness
A combination of Green Street Ultras x Ted Lasso

05 Jul 2024

7 min read
Terraces not tailgates: US owners desperately need a new playbook for UK football fans
Opinion
A sports stadium

05 Jul 2024

5 min read
As the summer of sport kicks off, what’s the online chatter saying?
Opinion
Runners on a track, in an arrow formation

05 Jul 2024

5 min read
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
The Drum Network
First Aid Kit but instead its exercise gear
Premium Item

04 Jul 2024

5 min read
Why Asics continues to focus on mental health to differentiate itself from competition
Asics
The Eiffel Tower featuring the Olympic logo

04 Jul 2024

6 min read
Purpose, not promo: How we’re using partnerships at Paris 2024 to help athletes
Opinion
Man runs through a muddy marathon

04 Jul 2024

5 min read
An overflow of content won't solve the enshittification of sports marketing
Opinion
The latest Gymshark campaign

04 Jul 2024

6 min read
Dear sports brands, please stop speaking to me like I’m a man
Opinion
A full stadium at Wimbledon

04 Jul 2024

3 min read
IBM elevates Wimbledon experience with cutting-edge AI and data insights
wimbledon
A woman playing football

04 Jul 2024

6 min read
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
The Drum Network
roblox x vans still

03 Jul 2024

2 min read
Vans & Roblox open a virtual skate paradise with the launch of Vans World 2
Gaming
Hockey players

03 Jul 2024

3 min read
CNBC launches sports business vertical ahead of 2024 Paris Olympics
CNBC

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024