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Categories Marketing Agencies Creative Media Sustainability Technology

Youtube

YouTube is Google's video platform. It has more than 2bn monthly users and as a platform has changed how we consume content. Now its facing steady competition from a series of rivals. It's a cornerstone of Google's ad inventory.

Hand holding a horizontal phone

23 May 2024

3 min read

Sponsored

Does size matter? How to unlock long and short form YouTube success
Promoted
Family camping in the woods

25 Mar 2024

5 min read

Sponsored

How entertainment brands such as Disney and Lego ensure campaign effectiveness
Promoted
X app logo in a sea of other app logos

12 Mar 2024

9 min read
Media experts split on the viability of Musk’s proposed YouTube rival
Google
Apple stock price on mobile phone screen

02 Feb 2024

13 min read
Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising bo...
Facebook
A consumer using a smart television to stream entertainment
Premium Item

09 Jan 2024

5 min read
GroupM on streaming standardization push: ‘We’re not limited to what works in TV’
Youtube
The Sphere in the Venetian Resort, illuminated after dark. (Adobe Stock)

16 Nov 2023

9 min read
Bleeding money but gaining advertisers: Sphere, the story so far
Microsoft
Fans at a festival, under a shower of paper money

23 Oct 2023

5 min read
The 2023 Fan Intelligence Index: How YouTube mastered fan attraction
The Drum Network
Pauline Butor
Premium Item

14 Sep 2023

3 min read
Can Media.Monks’ new French MD claim bigger share of Europe’s third-largest ad market?
Youtube
Carwow

04 Sep 2023

3 min read
Carwow plays on car-buying pains with tongue-in-cheek social media series
Social Media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024