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Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

X app display in app store on mobile phone screen

2 days ago

8 min read
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahea...
Social Media
George Clooney sits on a sofa holding a cup of black coffee

3 days ago

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
A collage of memes of the political leaders in the 2024 election

04 Jul 2024

9 min read
How fleeting memes, not memorable marketing, came to dominate the UK general election
Twitter
roblox x vans still

03 Jul 2024

2 min read
Vans & Roblox open a virtual skate paradise with the launch of Vans World 2
Gaming
Political leaders

03 Jul 2024

39 min read
Which party has run best campaign in UK’s first ‘TikTok election’?
General Election
A sticker reading 'I voted' on the end of someone's finger

01 Jul 2024

5 min read
What role will social media play in the upcoming general election?
The Drum Network
TikTok Shop seller portal interface on screen

27 Jun 2024

11 min read
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Social Media
A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
A broken chain of blue and red paperclips

26 Jun 2024

5 min read
The barrier between IRL and URL has crumbled – so why do we still have ‘digital’ tea...
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024