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Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

TikTok app on phone in chains and lock

21 Jun 2024

5 min read
What might a world without TikTok really look like for brands?
Opinion
A pug wearing a harness stands behind a pineapple

20 Jun 2024

6 min read
The Von Restorff effect says unlikeliness catches attention – so make your ads weird
The Drum Network
tiktok logo

20 Jun 2024

10 min read
This new TikTok trend puts spooky twists on old memes with AI
Opinion
TikTok screengrab from Reiss' flashmob

20 Jun 2024

3 min read
Ad of the Day: Fashion brand Reiss recreates ‘finance bro’ TikTok flash mob
fashion
Elon Musk and Mark Read

19 Jun 2024

7 min read
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them b...
Cannes Lions
A miniature figurine of a person being watched by a crowd of other miniature figurines

19 Jun 2024

5 min read
I was a micro-influencer – here’s how brands should work with us
The Drum Network
The face of a fluffy llama

19 Jun 2024

6 min read
What do different AIs ‘think’ about your brand?
The Drum Network
Girl filming herself on phone

17 Jun 2024

5 min read
TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators
Cannes Lions
A decaying cartoon brain

17 Jun 2024

5 min read
Can you be big on TikTok without being a brain-rot brand?
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024