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Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

3 days ago

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
Group of speakers at Triplelift's Cannes panel

3 days ago

5 min read

Sponsored

Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
Promoted
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

4 days ago

2 min read

Sponsored

The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
Promoted
A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
The Drum Network
How can contextual advertising help brands stay ahead of the competition?

01 Jul 2024

5 min read

Sponsored

How brands can use sporting events to score new audiences
Promoted
Image

18 Jun 2024

24 min read
The essential AI glossary
IBM
Uber app open on man's mobile phone

11 Jun 2024

3 min read
Advertisers can now buy media on the Uber Rides app via their favorite DSP
Uber
Image of file documents

11 Jun 2024

3 min read

Sponsored

Programmatic tactics for B2B digital campaigns in EMEA
Promoted
Facebook profile open on laptop

10 Jun 2024

4 min read
Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising
Google

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024