The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Enter now
Categories Marketing Agencies Creative Media Sustainability Technology

Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

China

2 days ago

7 min read
Weekly AI Recap: China leads world in generative AI use, Microsoft leaves OpenAI board
Google
The Drum's Kendra Barnett sits on a couch interviewing Stagwell CEO Mark Penn
Premium Item

3 days ago

8 min read
Stagwell CEO Mark Penn on AI investment and the evolution of political advertising
politics
Texting
Premium Item

4 days ago

7 min read
As AI disrupts search, some publishers build one-on-one reader relationships via text
AI
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

4 days ago

2 min read

Sponsored

The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
Promoted
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
Hands against glass, abstract, fearful

08 Jul 2024

6 min read
Take a step back creatives. No more fear-mongering over AI
Opinion
A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
The Drum Network
Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
A full stadium at Wimbledon

04 Jul 2024

3 min read
IBM elevates Wimbledon experience with cutting-edge AI and data insights
wimbledon

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024