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Categories Marketing Agencies Creative Media Sustainability Technology

Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

It uses its adspend to bite into Nike's market supremacy while keeping speculative upstarts at bay.

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Coi Leray crafts unique ensembles with Adidas sneakers in Foot Locker campaign
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What to do when Farage adopts your fashion
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18 Mar 2024

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Adidas & Hailey Van Lith quell the anxieties of college athletes in ‘You Got This’
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29 Feb 2024

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Has the Nike Air bubble popped for gen Z?
The Drum Network
Adidas Peter Saville

31 Oct 2023

2 min read
Ad of the Day: Adidas unites Manchester legends for New Order-inspired designs
Adidas
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15 Sep 2023

2 min read
Adidas charts history of its iconic Originals sneakers in global campaign
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01 May 2023

7 min read
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